Position Summary: A Client Account Manager works with undergraduate and graduate admissions offices to understand their recruiting goals and to design Web marketing campaigns that help those prefessionals achieve their goals. Through SEO, SEM, consultative selling and the 5MM annual uniques using Petersons.com and StudentEdge.com you will strive to maximize the value Petersonâs delivers to its clients in the forms of brand awareness, traffic, and inquiries. Principal Responsibilities: ⢠Consultative selling to ensure existing customers are utilizing the right blend of services ⢠Use insights from Google Analytics to shape recommendations to customers ⢠Search engine optimization consultation ⢠Search engine marketing consultation ⢠Growing existing business through the sale of more services and/or new services ⢠Proactively communicating with accounts on a regular basis ⢠Pitching new services and managing performance based on customer expectations ⢠Actively manage approximately $1MM of business ⢠Review media plans for each client to pace the delivery of services and maximize the value of services delivered ⢠Diagnose client needs and present services that address those needs ⢠Thorough demonstrated delivery of value, grow allocation of budget a client apportions to Petersonâs ⢠Increase or decrease the budget at any point, based on allocated budget of school or agency ⢠Communicate with each client monthly by phone and e-mail ⢠Meet clientâs goals within clientâs budget ⢠Manage impression, lead and click related goals ⢠Manage Insertion Order collection and processing ⢠Analyze click-through and impression data on a regular basis ⢠Provide a layer of quality assurance for services ⢠Ensure client creative is compliant and operational ⢠Ensure projects/changes are done right the first time ⢠Ensure corrections are caught in-house and not by client Education and Experience Requirements: ⢠3-5 years account management experience ⢠Pay-per-click (PPC) advertising ⢠Search engine advertising ⢠Media placement ⢠Pay per lead (PPL) advertising ⢠A strong background in Internet advertising and strategic web marketing ⢠Sales experience and territory management a plus Key Skills, Qualifications and Traits (E=Essential, P=Preferred) ⢠E- Understanding of performance-based marketing, interactive advertising strategies, online media placement, campaign analysis and affiliate marketing on the Internet ⢠E- Excellent e-mail (written) and phone communication skills are necessary as an Account Manager maintains relationships with advertising clients, sales executives, and other media contacts related to their campaigns ⢠E- PC skills ⢠E- Consistently exhibit good judgment and decision-making ⢠E- Good problem solving skills ⢠Analytical ⢠E- Pro active Physical Requirements: While performing the duties of this job, the associate is required to sit and will use hands and fingers to write, operate a computer keyboard and/or a calculator. Associate must occasionally lift or move up to 10 pounds. Specific vision abilities required include close vision and the ability to adjust focus. The associate must be able to talk and hear in order to exchange information with other associates, customers or vendors. Associate is required to move about the office as necessary to attend meetings, or transport records or files. Nelnet is a drug-free workplace.
Feb
27