Position Summary: Primary Responsibilities
Develop and execute national and regional sales plans, including product positioning, target key adoptions, target market and customer segments, promote the list sales and communication strategy.
Visit campuses and work with reps to analyze curriculum, uncover needs and facilitate presentations to maximize sales opportunity and achieve quantitative sales goals.
Expand the nature and scope of collaboration with marketing and editorial groups to shape product and market development, market seeding, and mark launch plans.
Work with the national sales trainer and regional managers to develop discipline-training programs and train sales representatives on key products and technology and helping them understand and follow the national sales strategy.
Represent Houghton Mifflin at key national and regional conferences and the national sales meeting.
Requirements Requirements
MA in Business, Marketing, Advertising, English, Developmental studies or other related field
Sales experience required
Publishing experience preferred but not required.
Strong presentation skills with proven track record of delivering successful presentation to an audience of 25+ people
Computer skills: Microsoft Office, Microsoft Excel, Microsoft PowerPoint
Good technical skills with proven ability to navigate the web, perform web research, and learn new technology programs easily.
Self-motivated
Superior organizational skills
Superior oral and written communication skills
Superior analytical abilities
Superior problem-solving abilities
Ability to provide lucid and succinct status reports
Must be willing to travel: January – May 2, 15 – 20 days/month, June – August 5, 5 – 10 days/month, October – December 15 – 20 days/month
Must attend professional conferences
Must attend National Sales Meetings
Must attend List Strategy Meetings at Houghton Mifflin headquarters
Must have driver’s license
Skills Desired:
Field Marketing Consultant
Job ID 10657
Position Type Full-Time Employee
Company Name Houghton Mifflin Company
Location Boston, MA
Salary Unspecified
Experience 2-5 Years Experience