Position Summary: A Client Account Manager works with undergraduate and graduate admissions offices to understand their recruiting goals and to design Web marketing campaigns that help those prefessionals achieve their goals. Through SEO, SEM, consultative selling and the 5MM annual uniques using Petersons.com and StudentEdge.com you will strive to maximize the value Petersonâs delivers to its clients in the forms of brand awareness, traffic, and inquiries. Principal Responsibilities: ⢠Consultative selling to ensure existing customers are utilizing the right blend of services ⢠Use insights from Google Analytics to shape recommendations to customers ⢠Search engine optimization consultation ⢠Search engine marketing consultation ⢠Growing existing business through the sale of more services and/or new services ⢠Proactively communicating with accounts on a regular basis ⢠Pitching new services and managing performance based on customer expectations ⢠Actively manage approximately $1MM of business ⢠Review media plans for each client to pace the delivery of services and maximize the value of services delivered ⢠Diagnose client needs and present services that address those needs ⢠Thorough demonstrated delivery of value, grow allocation of budget a client apportions to Petersonâs ⢠Increase or decrease the budget at any point, based on allocated budget of school or agency ⢠Communicate with each client monthly by phone and e-mail ⢠Meet clientâs goals within clientâs budget ⢠Manage impression, lead and click related goals ⢠Manage Insertion Order collection and processing ⢠Analyze click-through and impression data on a regular basis ⢠Provide a layer of quality assurance for services ⢠Ensure client creative is compliant and operational ⢠Ensure projects/changes are done right the first time ⢠Ensure corrections are caught in-house and not by client Education and Experience Requirements: ⢠3-5 years account management experience ⢠Pay-per-click (PPC) advertising ⢠Search engine advertising ⢠Media placement ⢠Pay per lead (PPL) advertising ⢠A strong background in Internet advertising and strategic web marketing ⢠Sales experience and territory management a plus Key Skills, Qualifications and Traits (E=Essential, P=Preferred) ⢠E- Understanding of performance-based marketing, interactive advertising strategies, online media placement, campaign analysis and affiliate marketing on the Internet ⢠E- Excellent e-mail (written) and phone communication skills are necessary as an Account Manager maintains relationships with advertising clients, sales executives, and other media contacts related to their campaigns ⢠E- PC skills ⢠E- Consistently exhibit good judgment and decision-making ⢠E- Good problem solving skills ⢠Analytical ⢠E- Pro active Physical Requirements: While performing the duties of this job, the associate is required to sit and will use hands and fingers to write, operate a computer keyboard and/or a calculator. Associate must occasionally lift or move up to 10 pounds. Specific vision abilities required include close vision and the ability to adjust focus. The associate must be able to talk and hear in order to exchange information with other associates, customers or vendors. Associate is required to move about the office as necessary to attend meetings, or transport records or files. Nelnet is a drug-free workplace.
Description Are you looking for a fast moving, creative environment where you can use your expertise to develop and market cutting-edge interactive and digital products? ATT Interactive connects consumers and advertisers across multiple digital platforms – online, mobile and even TV. You can help create and support exciting new products and services for our growing portfolio of brands including YELLOWPAGES.COM, the most preferred Internet Yellow Pages in the U.S., AnyWho and Keen. We also develop the technology behind Ingenio Pay Per Call. AT&T Interactive is a wholly owned subsidiary of AT&T. Platform Manager, Email AT&T Interactive is seeking a bright, self-motivated, detail-oriented Platform Manager, Email to join the product team in Glendale, CA. We are a small and scrappy bunch, working cross-functionally to build a best-in-class email platform. We’re looking for someone who is excited about achieving powerful business results via email, who knows the ins/outs of email marketing, and who can be a bridge between marketing, engineering, and related stakeholders. The ideal candidate will have previously managed email marketing campaigns and related activities, come ready with ideas, and be committed to revenue-generating engagement of our users – consumers, advertisers, and everyone between. Project/product management and other leadership skills are a big plus. In this exciting position you will: Develop and tune scalable, repeatable processes for: mail stream life cycle management content and list development flow, and campaign deployment Work closely with Marketing and Product Management to understand the product strategy, business objectives, and content/messaging needs Implement direct email marketing plans and schedules Coordinate campaigns/streams and desired timing across business lines; manage/communicate conflicts Ensure email campaigns are deliverable/effective, championing delivery and provide feedback to the business when it is threatened Manage bounce processing Translate marketing & segmentation needs for analytics and engineering teams Drive requirements for external/site content integration Successful candidate will have: BA/BS in technology, business, or related field 2-5 years of consumer Internet product management and/or project management Background in software development, architecture, or quality assurance Base level knowledge of SMTP, email marketing, and related technologies Exposure to direct marketing and related concepts Experience transforming business and design requirements into product requirement documentation Experience working within cross-functional teams Excellent verbal/written communication skills, as well as effective listening skills Insatiable need to consume reports, metrics, and other analytics to guide/inform actions Proven ability to engage and delight internal and external clients from all organization levels Strong project and time-management skills; organized, extremely high attention to detail, able to manage multiple time-sensitive projects Must be proficient in Microsoft Office applications We offer competitive salaries, excellent benefits including a 401(k), bonuses, and a casual yet high-energy work environment. Jobs are located in Glendale, near downtown Los Angeles. Send us your resume today. Equal Opportunity Employer